Quando a IA vai às compras: o novo motor do comércio eletrónico

This is the 8th talk of the .IA project of ECO.

Artificial Intelligence is gaining an increasingly central role in e-commerce, from personalizing offers and marketing to how companies anticipate demand, manage stocks, adjust prices, and automate customer service. In a market with tight margins, demanding consumers, and constant competition, AI presents itself as a tool to gain scale, reduce friction, and enhance the shopping experience, from ordering to delivery to the consumer. However, the quality of data and the integration of autonomous agents remain challenges. The 8th .IA Talk will look at the intersection of technology and e-commerce, analyzing how AI can bring value to this sector.

Program

09h00 Arrival

09h30 Introduction and contextualization

Tiago Freire, Deputy Director of ECO

09h45 Keynote Speaker

Alexandre Nilo Fonseca, President of ACEPI — Association of Digital Economy

10h10 From personalization to delivery: what AI can do for e-commerce

Moderated by: Flávio Nunes, Editor of ECO

11h30 Conclusion and Networking

* Stay updated on the latest news from artificial intelligence and technology companies.