Masterclass: Build your Portfolio Career Before AI and Freelance Disruption

For founders and leaders who refuse to be made irrelevant by AI and freelance disruption, anticipating the 320 BEUR Gig economy by 2030.

By 2030, Europe's Gig Economy hits €320 billion. Agentic AI is already replacing functions inside your company. If you are still running your business with the old team model and the old leadership playbook, you are falling behind right now.

This 9-hour masterclass shows you exactly what to do about it, not through theory, but through a structured, six-session system built on the same methodology Marianne van Groeningen has applied across 20 digital transformations, from scale-ups to multinationals.

Each session builds directly on the last. By the end, you do not have six isolated insights. You have one integrated strategy.

About the facilitator

Marianne is the Founder of Executive Career Coaching Europe and a former HR Director and European Talent Management leader. She has coached 375+ senior leaders across Europe over 18 years and led more than 20 digital transformations, from scale-ups to multinationals, including the deployment of a European Data Science Curriculum covering Artificial Intelligence, Machine Learning, and Deep Learning. This intersection supports understanding the impact of AI on the future and career opportunities of leadership.

In February 2026, Favikon recognized her as the #1 HR in the Netherlands. She has published the Playbook: What Defines a Relevant Leader on Agentic AI and Freelance Disruption, which over 3,000 leaders have already downloaded.

She created the SPS Framework, a proprietary 3-pillar methodology aligning Strategy, People, and Systems, which sits at the core of this masterclass and has driven 4x impact outcomes for leaders across every industry she has worked in.

She will not give you theory. She will give you the strategic and practical insights that come from sitting across from 375 leaders who were exactly where you are right now and knowing what the way forward looks like.

The 6-Session System to build on one integrated strategy, in 9 hours.

Session 1: Why a Portfolio Career Puts You in the Strongest Position

Before you can build anything new, you need to see clearly what is collapsing, and why the leaders who are thriving are not working harder but positioning differently. This session reframes how you see your own career capital and shows you why the traditional model is structurally broken.

From 18 years coaching senior leaders through transitions: the ones who act early on this reframe consistently outperform those who wait for external permission. This session gives you the strategic context that makes every subsequent session land with force.

You will learn:

• Why the traditional career model is collapsing and where the opportunity sits

• How Portfolio Career professionals gain unmatched resilience, optionality, and earning power

• How to position yourself as a multi-stream professional who thrives in an AI-accelerated, freelance-dominated economy

Session 2: Define Your Niche

Positioning without a niche is noise. This session transforms your accumulated expertise into a precise, defensible market position, one that is rooted in real demand, not wishful thinking. The niche you define here becomes the foundation every other session builds on.

Marianne has facilitated this process with over 375 senior leaders. The pattern is consistent: the leaders who resist narrowing their niche stay stuck. Those who commit to it create immediate traction. You will leave with a niche statement that does the differentiation work for you.

You will learn:

• How to craft a niche that is both high-value and defensible

• How to root your positioning in expertise, market demand, and future-proof relevance

• How to write a niche statement that instantly sets you apart

Session 3: Market Your Niche, Supported by LinkedIn Positioning

A niche that nobody can find is worth nothing. This session translates your Session 2 positioning into a messaging system that generates visibility, inbound demand, and real opportunity, without you having to chase or hustle.

LinkedIn is not a passive CV. Applied correctly, it is the highest-leverage business development tool available to a senior professional. This session applies the same positioning logic Marianne used to reach #1 HR Creator in the Netherlands, and adapts it directly to your niche.

You will learn:

• How to translate your niche into a LinkedIn presence that is discoverable, memorable, and monetizable

• How to build a content strategy that works with your positioning, not against it

• How to move from invisible expert to inbound authority

Session 4: LinkedIn Skills Assessment, Directly Integrated for Success

Theory without feedback is incomplete. This session moves from strategy to a structured audit of your actual LinkedIn profile, benchmarked against 2026–2030 research on the leadership skills that will drive demand. You leave knowing exactly what to fix, what to amplify, and how to close the gaps.

This is the session where the model becomes personal. The assessment framework draws on research Marianne built into her Playbook, already downloaded by over 3,000 leaders, and applies it to your specific profile and career stage.

You will learn:

• How to identify your profile’s gaps, strengths, and immediate opportunities

• How to align your LinkedIn presence with your niche and 5-year growth goals

• How to use the structured assessment framework as an ongoing decision tool, not a one-time exercise

Session 5: Expand Your Network, LinkedIn and Face-to-Face

Visibility without connection stalls. This session masters both arenas that matter in a Portfolio Career: digital network growth with intention, and in-person professional environments where trust and opportunity are built in real time.

Marianne has sat across the table with senior leaders at client meetings, conferences and executive programmes across Europe for nearly two decades. The system she teaches here is not theoretical; it is the one that has consistently produced high-quality introductions and long-term professional relationships for the leaders she coaches.

You will learn:

• How to grow a high-quality LinkedIn network with intention, not volume

• How to show up confidently in professional environments, from conferences to client meetings

• How to build a networking system that compounds over time rather than requiring constant effort

Session 6: Leverage Systems for Scaling, Including Agentic AI

The final session is where your Portfolio Career becomes a scalable business. Scaling is no longer about working harder; it is about building the right systems. This session integrates agentic AI, automation, and operational frameworks into the positioning and network you have built across Sessions 1–5.

This is the direct application of the SPS Framework, Marianne’s proprietary methodology aligning Strategy, People, and Systems to 4x your strategic impact. It is the same framework she deployed across 20 digital transformations, including a European Data Science Curriculum covering AI, Machine Learning and Deep Learning. It is not a generic productivity framework. It is a transformation model applied to your specific professional context.

You will learn:

• How to use agentic AI and automation to scale visibility, client pipeline, and delivery

• How to apply the SPS Framework to your Portfolio Career as an operational foundation

• How to build a high-performing team that blends full-time employees, freelancers, and AI agents without burning out

This masterclass is for you if:

You're a corporate aspiring to take the leap to entrepreneurship

You're a founder or scale-up leader who feels overwhelmed and stuck in operations

You're a GM, Country President, or C-suite executive watching AI change your industry and wondering where you fit

You're a CHRO or HR VP trying to figure out how to build a workforce for 2030

You work 60+ hours a week and secretly wonder if it's supposed to feel this hard

This masterclass is NOT for you if…

• You believe AI is a trend that will pass

• You are comfortable watching from the sidelines

• You are not willing to challenge how you have always led

What you will walk away with:

• A clear picture of what the next 5 years of work looks like and your exact role in it

• A practical talent strategy for blending full-time employees, freelancers, and AI agents into one high-performing team

• The 5 leadership capabilities you need to build now to lead with authority in an AI-accelerated economy

• A first draft of your own Portfolio Career strategy, built during the masterclass

• A free copy of the Playbook: What Defines a Relevant Leader on Agentic AI and Freelance Disruption, a 100-page, research-backed guide already downloaded by over 3,000 leaders (value €499)

And something most masterclasses do not give you: the confidence that you are not behind. You are just getting started.

Reserve your place today.

The leaders who move first are the ones who stay relevant.

• You are a corporate leader ready to take the leap to entrepreneurship

• You are a founder or scale-up leader who feels overwhelmed and stuck in operations

• You are a GM, Country President, or C-suite executive watching AI change your industry and wondering where you fit

• You are a CHRO or HR VP trying to build a workforce strategy for 2030

• You work 60+ hours a week and privately wonder if it is supposed to feel this hard

Facilitated by Executive Career Coaching Marianne van Groeningen connect@executivecareercoaching.io