IA no Marketing Digital

The importance of the Application of AI in the Digital Marketing Ecosystem

We are currently experiencing a particularly remarkable moment in digital marketing. Artificial Intelligence has ceased to be an experimental tool and has become an integral part of the daily lives of marketing teams.

Today, it allows analyzing data, creating content, personalizing experiences, optimizing campaigns, and accelerating decisions.

In this session, we will explore the real impact of AI on the digital marketing ecosystem and what this means for professionals and organizations.

Speakers:

Fátima Ferreira - Product Design & Digital/ Tech Strategy, MC Sonae

Pedro Troia - CTE, emnos

Tiago Oliveira - Senior Global Brand Marketing Leader, Sograp

Moderator: Francisco Morais, Coordinator of the Postgraduate Program in Digital Marketing with Applied AI