Estratégia digital para comércio local: Publicidade digital

How to promote your commerce or restoration business through digital campaigns with optimized investment.

Contents:

Difference between Meta Ads and Google Ads

When to use each platform

Geographic targeting for local commerce

Examples of simple campaigns

Basic metrics to evaluate results

Trainer: Artur Madeira

Location: Edifício Central do Município, Campo Grande 25 (Floor 1, Room 7)

Recommendation: Whenever possible, bring a laptop or another device to follow along and test the contents during the session.

The session is part of the training cycle "Digital Strategy for Local Commerce", of the Comércio+ program, which offers a practical pathway from diagnosing online presence to paid promotion and customer acquisition. Throughout six sessions, participants learn to assess their digital positioning, enhance local visibility, create relevant content, capture contacts, and activate digital advertising campaigns with investment control and results evaluation. The goal is to build a coherent and results-oriented digital presence.

The Comércio+ is an initiative of the Lisbon City Council for the dynamization and strengthening of local commerce.

The event may be subject to image and sound capture for dissemination on the institutional website, social networks, and other communication channels of the Municipality of Lisbon. It is warned that this personal data may be subject to reuse and dissemination by third parties.

Participants can exercise their rights in accordance with the GDPR, as per the Privacy Policy of the Lisbon City Council.