Estratégia digital para comércio local: Landing pages e captação de leads

How to transform online interest into contacts and business opportunities.

Contents:

What is a landing page and what is it for

Essential elements of an effective page

Simple tools to create landing pages

Forms and contact collection

Integration with campaigns and social networks

Trainer: Artur Madeira

Location: Edifício Central do Município, Campo Grande 25 (Floor 1, Room 7)

Recommendation: Whenever possible, bring a laptop or another device to follow and test the contents during the session.

The session is part of the training cycle "Digital Strategy for Local Trade" of the Comércio+ program, which offers a practical pathway from diagnosing online presence to paid promotion and customer acquisition.

Throughout six sessions, participants learn to evaluate their digital positioning, strengthen local visibility, create relevant content, capture contacts, and activate digital advertising campaigns with investment control and results evaluation.

The goal is to build a coherent and results-oriented digital presence.

Comércio+ is an initiative of the Lisbon City Council to stimulate and strengthen local trade.

The event may be subject to image and sound capture for dissemination on the institutional website, social networks, and other communication channels of the Municipality of Lisbon.

Participants are warned that these personal data may be susceptible to reuse and dissemination by third parties.

Participants can exercise their rights under the GDPR, according to the Privacy Policy of the City Council of Lisbon.