Estratégia digital para comércio local: Email marketing e newsletters

How to strengthen the relationship with customers and stimulate new purchases.

Contents:

Why email continues to be a strategic channel

Structure of an effective newsletter

Free tools

Examples of campaigns for local commerce

Best practices for frequency and content

Trainer: Artur Madeira

Location: Central Building of the Municipality, Campo Grande 25 (1st Floor, Room 7)

Recommendation: Whenever possible, bring a laptop or another device to follow along and test the content during the session.

The session is part of the training cycle "Digital strategy for local commerce", of the Comércio+ program, which offers a practical path that goes from diagnosing online presence to paid promotion and customer acquisition.

Over the course of six sessions, participants learn to assess their digital positioning, strengthen local visibility, create relevant content, capture contacts, and activate digital advertising campaigns with investment control and results evaluation.

The aim is to build a coherent and results-oriented digital presence.

Comércio+ is an initiative of the Lisbon City Council for the dynamization and strengthening of local commerce.

The event may be subject to image and sound capture for dissemination on the institutional site, social networks, and other communication channels of the Municipality of Lisbon.

It is noted that these personal data may be subject to reuse and dissemination by third parties.

Participants can exercise their rights under the GDPR, in accordance with the Privacy Policy of the Lisbon City Council (CML).

Privacy Policy.