Como preparar o meu negócio para o Natal e destacar-me online?

Creative strategies and digital tools for Christmas campaigns in local commerce

Contents to address:

How to plan an effective Christmas campaign for local commerce.

Creation of thematic content for social networks, Google, and WhatsApp Business.

Free tools to develop communication materials.

Suggestions for promotions and dynamics to attract customers during the festive season.

Good communication practices to retain customers after Christmas.

Trainer: Artur Madeira

Location: Central Building of Campo Grande (Campo Grande, 25, Floor 1, Room 7)

About the COMÉRCIO+ Training Program for merchants in Lisbon

The Comércio+ Training Program for merchants in Lisbon is the latest initiative by the Lisbon City Council to promote and strengthen local commerce.

Composed of two dimensions of action - training and individual support - the program aims to provide practical knowledge and personalized support to entrepreneurs in the area of financial management, marketing, and digitalization.

The training component includes training sessions, taking place either in-person or online, in the evening hours (7 PM), with specialists in various fields, from financial management and business planning to marketing, social media, and e-commerce.

These actions will be an opportunity for merchants to acquire essential knowledge for the sustainable management of their businesses, making them more resilient, competitive, and adapted to the new demands of the market and the city.

The event may be the subject of image and sound capture for dissemination on the institutional website, social networks, and other communication channels of the Lisbon Municipality. It is noted that these personal data are subject to reuse and dissemination by third parties.

Participants can exercise their rights under the GDPR, in accordance with the Privacy Policy of the Lisbon City Council.