A reinvenção do Contabilista

The reinvention of the Accountant: how AI transforms administration into strategy

The digital era and the exponential evolution of Artificial Intelligence (AI) have driven a profound transformation in the practice of Accounting. This new paradigm requires professionals and organizations to transcend the traditional focus on executing administrative tasks and documenting records, evolving towards a strategy-focused approach and added value consulting. Automation, far from replacing human skills, acts as a catalyst for productivity, minimizing errors and freeing intellectual capital for analysis and decision-making support.

This seminar, held as part of the Bachelor's degree in Accounting, aims to analyze this changing scenario, offering a structured view of how AI is redefining the profession and transforming the profile of the administrative professional into a true business strategist.