SYS4B, a fully specialized Salesforce consultancy, has officially entered the Portuguese market as part of its international expansion strategy, aiming to grow its local team and capitalize on Portugal’s strong digital and CRM ecosystem. According to the company, Portugal was chosen as its European gateway due to its status as a "technologically advanced market, with high adoption of Salesforce solutions."
The firm sees significant opportunities in Portugal, especially in areas like Field Service, Customer Experience, and Agentforce—Salesforce's AI-powered agent—where SYS4B claims to hold distinct technical expertise. The company also emphasizes Portugal’s openness to hybrid delivery models and long-term partnerships, which aligns with SYS4B's relationship-driven approach.
To support its local integration, SYS4B plans to hire professionals in functional consulting, solution architecture, pre-sales, and project management. The goal is to increase responsiveness to Portuguese clients and build an autonomous, mature local operation.
Abud Touma, SYS4B’s lead in Portugal, highlighted the company’s differentiators: “Our full Salesforce specialization, combined with technical rigor, relational proximity, and an ethical, no-nonsense approach, makes us a valuable partner for Portuguese businesses.” SYS4B aims to forge strong ties with Salesforce Europe and adapt its operations to Portugal’s business culture while remaining true to its original values.
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