OLX Group, part of Prosus, has agreed to acquire La Centrale, France’s leading autos classifieds platform, from Providence Equity Partners for €1.1 billion in an all-cash deal, expected to close by year-end. The acquisition marks OLX’s entry into Western Europe, expanding its motors portfolio beyond Central and Eastern Europe and strengthening Prosus’s European ecommerce ecosystem.
La Centrale, with ~4.5 million monthly visitors and 350,000 listings, is renowned for higher-value vehicles and trusted dealer-consumer relationships. Combining OLX’s AI-driven marketplace capabilities with La Centrale’s local expertise, the deal aims to enhance customer experience, accelerate revenue growth, and capture opportunities in France’s evolving automotive market.
Executives emphasized that the acquisition supports OLX’s strategy to scale vertical marketplaces and Prosus’s ambition to lead in European ecommerce. La Centrale’s leadership team will play a key role in driving innovation, leveraging AI tools, and further expanding the platform’s trusted services for automotive professionals and consumers.
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