The OLX Group has invested €200M in AI since 2018 and will add another €20M by 2026, says CEO Christian Gisy.
Portugal is being used as a pilot market for new AI tools in real estate and automobiles.
Why Portugal?
- Technology-oriented ecosystem
- Diversified real estate market
- 500 employees and offices in Lisbon and Porto
What are the AI tools?
- Presented at CLAIM AI (Feb 25-26, Convento do Beato), the tools allow:
- Creation of videos from images
- Automatic narration generation
- Intelligent keyword/tag automation
- Faster and qualified leads
Impact on business
🏠 Real estate ads: 50% faster
🚗 Automotive: +10% acceptance rate
🛡️ 95% of moderation managed by AI
The focus shifts from traffic volume to lead quality and faster conversion.
AI disruption is coming in 5–8 years — and OLX wants to lead, not react.
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