Lyca Mobile is increasing its presence in Portugal by focusing on digital solutions. As the largest MVNO globally, the company is growing steadily in the second quarter of 2025. This progress is thanks to its strong digital-first approach and the work of teams dedicated to improving operations.
One recent move was the launch of a new communication campaign for its Lyca Boss plans.
This campaign aims to make things easier for users. In a market that often has complicated contracts and rules, Lyca Mobile is emphasizing simplicity and freedom. Their plans offer flexible pricing, straightforward sign-up, and no long-term commitments.
António Arnaut, the Country Manager, said, “Our growing market share shows that people choose Lyca Mobile because of our innovation and how quickly we meet their needs.”
By mixing digital advancements with customer-friendly services, Lyca Mobile is becoming more prominent in Portugal’s busy telecom industry.
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