Lisbon is preparing for a major new event in the corporate world. On April 23rd, 2026, the Tejo Room at the MEO Arena will host the first edition of The Branding & Business Summit Lisbon 2026. This summit aims to be a space for leaders to reflect on the future of global companies.
The event brings together top thinkers from business, economics, and creative fields. It is a highlight among Portugal business summits 2026, offering a deep look at the challenges facing modern organizations. Leaders will discuss everything from geopolitics and artificial intelligence to talent management and leadership.
Key Speakers and Difficult Decisions
Cristina Amaro, the founder of the event, believes the future is built on the hard choices companies make today. The Imagens de Marca summit Lisbon was created to discuss these specific decisions. It moves beyond simple marketing to show how branding is a core business strategy.
The speaker list includes global experts and local business icons:
- Martin Lindstrom: A world-leading expert in branding and transformation.
- Rui Miguel Nabeiro: CEO of Delta Cafés, speaking on empathy in leadership.
- Nuno Rogeiro: A well-known specialist in geopolitics.
- Sofia Tenreiro: From Siemens Portugal, sharing industrial insights.
These discussions are essential for professionals who follow major IT events to stay ahead of the curve.
A Multidisciplinary Approach
The summit also features voices from outside the traditional boardroom. This includes figures like chef Henrique Sá Pessoa and maestro Nuno Sá. The goal is to mix business ideas with creativity and culture to find new solutions.
Strategic networking is a major part of the day. Many professionals now prefer flexible ways of working, often using a coworking model to stay connected with the local tech scene. The day will end with a closing speech from Gonçalo Matias, the Minister of State, focusing on the future of Portugal as a "nation-brand."
Related News