Iterable, a U.S.-based unicorn specializing in AI-powered multichannel marketing, has appointed Sam Allen, a former Salesforce executive, as its new CEO starting in August. Founder Andrew Boni will step into the role of Chief Scientist, focusing on AI products like Iterable Nova, and will also join the board of directors.
Allen brings over a decade of experience from Salesforce, where he played a major role in over 20 acquisitions. He called the new role a chance to lead during a “defining moment in marketing,” driven by AI-driven personalization and speed.
The company, which surpassed $200 million in annual recurring revenue last year, has a growing international presence—including a Lisbon hub, its third global office. Iterable plans to hire over 100 people in Portugal as it scales up operations.
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