Company Overview
Yonderland is a distinguished group of premium outdoor retail brands that epitomizes the spirit of adventure and exploration. With a commitment to providing high-quality products and exceptional customer service, Yonderland brings together various outdoor retail concepts aimed at enthusiasts of all kinds. From hiking to skiing, and everything in between, Yonderland caters to a diverse range of outdoor activities and lifestyles, ensuring that every adventure is well-equipped and enjoyable.
The Yonderland group boasts a portfolio of well-established brands that are highly regarded in the outdoor retail space. This includes A.S. Adventure, known for its extensive range of outdoor gear and apparel; Juttu, which combines adventure gear with lifestyle products; Bever, a staple in the Dutch outdoor market; Cotswold, with its deep roots in British outdoors; Snow+Rock, specializing in winter sports; Runnersneed, dedicated to the running community; and Ayacucho, offering sustainable outdoor equipment. Together, these brands provide comprehensive solutions for outdoor enthusiasts across Europe.
With over 190 stores strategically located across Belgium, Luxembourg, France, the UK, and the Netherlands, Yonderland ensures that outdoor lovers have easy access to a wide range of products. Each store is crafted to create an immersive shopping experience where customers can explore the latest innovations in outdoor gear and receive expert advice tailored to their adventures. The brand’s commitment to sustainability and quality is apparent in every aspect of its operation, from product sourcing to customer engagement.
Headquartered in Belgium, Yonderland positions itself as a leading player in the European outdoor retail scene. The company’s strategic vision focuses on expanding its reach while maintaining a strong connection with local outdoor communities. By fostering partnerships with various outdoor organizations and participating in events, Yonderland reinforces its status as a trusted advisor and essential resource for outdoor enthusiasts. As the outdoor market continues to evolve, Yonderland remains dedicated to enhancing its offerings and enriching the lives of its customers through unforgettable outdoor experiences.